Audit and strategy
We analyse your website, offer, audience and current channels, setting priorities around seasonality and your hotel’s goals.
HOTELPROFIT / MARKETING
Your hotel.
Your audience.
Purposeful marketing.
We help hotels build consistent marketing, from positioning and guest acquisition to enquiry and booking analysis.
WHAT WE DO
We start with the goal.
We choose the right channels.
Search advertising
We plan Google Ads campaigns around demand for accommodation, a location or a special offer. Budget and geographic reach are agreed before launch.
Social media advertising
We create Facebook and Instagram campaign concepts for your audience, from introducing the hotel to promoting a specific offer.
Hotel content
We develop topics, copy and visual briefs, showcasing guest experiences, rooms, location and services that influence booking decisions.
Search visibility
We work on website structure and content, local search queries and your hotel’s Google Business Profile.
Performance analytics
We agree events and metrics, then check tracking. We distinguish visits, enquiries and confirmed bookings where data is available.
FROM IMPRESSION TO BOOKING
Advertising should lead
to a clear next step.
Your website, advertised offer and enquiry handling should be consistent. We assess the entire journey.
01
Offer
Who should choose your hotel, when and why.
02
Acquisition
Channels and messages for the right audience.
03
Landing page
Terms, photos and an easy next step.
04
Result
An enquiry or booking, followed by checking available data.
WAYS TO WORK TOGETHER
A specific project
or ongoing support.
Audit and action plan
For hotels seeking a review of their current marketing. The result is a list of issues, priorities and recommended actions.
Campaign launch
For a seasonal offer, new property or specific sales segment. We agree objectives, assets, timing and budget.
Ongoing support
For consistent marketing development. We agree channels, a work plan, reporting and a process for changes.
Service fees and advertising budgets are agreed separately. Scope depends on markets, channels, assets and available analytics.
CLEAR REPORTING
We discuss
more than clicks.
- Costs and results by channel.
- Enquiries and cost per enquiry.
- Confirmed bookings, where tracking is reliable.
- Findings and next actions.
We do not promise a fixed increase in sales: results depend on demand, rates, your offer, budget and hotel team.
DEVELOPING YOUR OFFER
More than
an advertisement.
Hotel positioning
We identify your audience and the benefits to communicate, then align messages across your website, ads and social media.
Seasonal campaigns
We plan around demand periods, events and special offers, defining the audience and destination page for each campaign.
Re-engagement
We discuss guest communications and relevant return offers. Email delivery requires a separately agreed service and appropriate consent; this is not a built-in HotelProfit CRM.
NEXT STEP
Let’s identify your
marketing priorities.
Tell us about your hotel, seasonality, channels and desired outcome. We’ll define the first step and how to work together.
Discuss marketingWe’ll agree the approach, scope of work and next steps.